Author: Alberto Di Risio
-
Simple Analytics: An Honest Review
About this review I’m on a quest to review all of the major analytics tools out there, and today I’m going to dive into Simple Analytics. This review is just my take on it, based on what I’ve seen and tried myself. I’m aiming to give you the real deal, no fluff. If you want…
-
The Best Cookieless Tracking Solutions and How to Choose
Why this matters In digital marketing, tracking user behavior and analytics is essential. Traditionally, cookies have been at the forefront of these efforts, but recent shifts in privacy regulations and user preferences are driving the industry towards cookieless tracking technologies. As major browsers like Chrome are likely to phase out third-party cookies in the near…
-
Plausible Analytics: An Honest Review
About this review I am on a mission to review all major analytics solutions and today I’ll talk about Plausible. This review is based on my personal experience and I’m hoping to provide a transparent and detailed review of the platform. You can find my other product reviews here. Who is it for Plausible is…
-
TWIPLA (Visitor Analytics): An Honest Review
About this review I embarked on a journey to rigorously test some of the prominent analytics solutions, and Twipla (formerly Visitor Analytics) is one of them. This review is based on my personal experience and observation of the its features and use cases. My ultimate goal is to provide you with a transparent, detailed, and…
-
Cookieless retargeting
So the world is going cookieless and you are afraid your retargeting strategy will no longer work? Fear not. Retargeting is here to stay and in a cookieless setup it might even be better. Unfortunately there is some misleading information on how retargeting works without third-party cookies, and we want to shed some light. But…
-
When is Google phasing out third-party cookies?
TL:DR: In the past, Google has set a timeline for phasing out third-party cookies, although it has been subject to delays. Right now this process is underway, and it seems unlikely that there will be any further postponements. One thing is for sure, very soon third-party cookies will be thing of the past, and marketers…
-
Setting up Google Analytics 4 Without Cookies
GA4 in a cookieless environment: why this matters As we move towards a cookieless world, it’s essential to understand how to set up tracking solutions like Google Analytics 4 accordingly. In this article we want to clarify how GA4 works by default, its approach to cookieless tracking, and its implications for privacy and data collection.…
-
Hey World, the Cookieless Future is Already Here
Why this matters There is a lot of talk about how the future of tracking and analytics is cookieless, but that’s really not the case: the world has already gone cookieless, at least in part. Major browsers are blocking third party cookies already today, and marketers should not wait for Google Chrome to do the…