Why this matters In digital marketing, tracking user behavior and analytics is essential. Traditionally, cookies have been at the forefront of these efforts, but recent shifts in privacy regulations and user preferences are driving the industry towards cookieless tracking technologies. As major browsers like Chrome are likely to phase out third-party cookies in the near

So the world is going cookieless and you are afraid your retargeting strategy will no longer work? Fear not. Retargeting is here to stay and in a cookieless setup it might even be better. Unfortunately there is some misleading information on how retargeting works without third-party cookies, and we want to shed some light. But

TL:DR: In the past, Google has set a timeline for phasing out third-party cookies, although it has been subject to delays. Right now this process is underway, and it seems unlikely that there will be any further postponements. One thing is for sure, very soon third-party cookies will be thing of the past, and marketers

GA4 in a cookieless environment: why this matters As we move towards a cookieless world, it’s essential to understand how to set up tracking solutions like Google Analytics 4 accordingly. In this article we want to clarify how GA4 works by default, its approach to cookieless tracking, and its implications for privacy and data collection.

Why this matters There is a lot of talk about how the future of tracking and analytics is cookieless, but that’s really not the case: the world has already gone cookieless, at least in part. Major browsers are blocking third party cookies already today, and marketers should not wait for Google Chrome to do the